Share this article…After following a consistent product strategy for many years, Salesforce’s approach to its product portfolio has pivoted regularly due to the global pandemic and rapidly changing customer demands. It can be easy to get lost in the noise of forward-looking announcements and the… Read More …
Here are highlights from article Insights Into Salesforce’s Shifting Product Strategy | Salesforce Ben
1. Early Days:
– Salesforce focused on core areas of capability (Sales, Service, Marketing).
– Launched AppExchange to allow third-party vendors to bring their solutions to the market.
– Dominant independent vendors emerged.
2. Grand Expansion:
– Salesforce integrated the disparate parts of their ecosystem.
– Customer360 circle highlighted during keynote presentations.
– Key acquisitions (Steelbrick, MuleSoft, Tableau) and internal R&D expanded platform capabilities.
– Made a compelling argument for keeping platform strategy within Salesforce ecosystem.
3. Refocusing for Small Threats:
– Global pandemic led to product launches and renaming efforts.
– Launch of Work.com for pandemic workforce management.
– Product renaming: Wave Analytics became CRM Analytics, Pardot rebranded as Account Engagement.
– CPQ and Billing became Revenue Cloud, Salesforce features combined with Marketing Cloud to create Loyalty Management.
– Major acquisition of Slack.
4. Shifting Product Strategy:
– Salesforce’s approach to product portfolio has pivoted due to the pandemic and changing customer demands.
– Rapid changes in product names and launches.
– Emphasis on pandemic-related tools and solutions.
– Expansion of product capabilities through acquisitions and internal R&D.
5. Current Success:
– Salesforce remains successful, with almost a quarter of the CR market share.
– Continues to adapt and evolve its product strategy to meet customer needs.
– Focus on integration and providing end-to-end customer journeys.
– Encourages platform strategy within Salesforce ecosystem.
You can read it here: https://sfdc.blog/fmweZ
Source from salesforceben(dot)com