Share this article…In the ever-changing world of Salesforce (and enterprise technology), product capabilities evolve and adapt – and in the case of Salesforce’s product portfolio, so do their products’ names! Due to the changes Salesforce have made, and in case you come across a retired… Read More …
Here are highlights from article Glossary of Salesforce Product Name Changes | Salesforce Ben
1. Reasons for Salesforce changing product names:
– Making product names easily understandable and reflective of capabilities or target persona
– Expressing something new or a reimagining
– Retiring and replacing something different
2. Changes in the name of Data Cloud:
– Customer 360 Audiences (initial CDP offering in 2020)
– Salesforce CDP (name change in 2021 to align with industry terminology)
– Marketing Cloud Customer Data Platform (name change in 2022 as part of product simplification)
– Salesforce Genie (introduced in 2022 to broaden use cases and zero-copy architecture)
– Data Cloud (current name in 2023)
3. Changes in the name of CRM Analytics:
– Edgespring (acquired company in 2013)
– Wave and the Analytics Cloud (renamed Edgespring at Dreamforce in the following year)
– CRM Analytics (current name since April 2022)
4. Reasons for name changes:
– Some changes were made because names didn’t stick
– Other changes indicated significant developments in the products
5. Importance of Data Cloud and CRM Analytics:
– Data Cloud is the core underpinning of the Salesforce platform, enabling generative AI innovations and connecting data and CRM
– CRM Analytics provides analytics capabilities for customer relationship management
You can read it here: https://sfdc.blog/SUfTs
Source from salesforceben(dot)com