Get Your AppExchange Listing Right: Tips for ISVs Getting Started

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Struggling to get your AppExchange listing noticed among thousands? You’re not alone.

1. Trend:
– The Salesforce AppExchange is more competitive than ever, with ISVs striving to grab attention and stand out.

2. Insight:
– Crafting a compelling and clear listing is critical for success. The listing needs to address potential customers’ needs and showcase unique solutions.

3. Depth:
– A strong listing requires a strategic approach:
– Understand the target audience and tailor your message to their needs.
– Highlight key features and benefits with succinct descriptions and visuals.
– Collect and display customer testimonials and ratings to build credibility.

4. Execution:
– Actionable steps for ISVs:
– Regularly update and refine your listing based on feedback and performance metrics.
– Engage with customers to gather insights that inform listing enhancements.
– Leverage analytics to understand viewer patterns and improve visibility.

Salesforce technical debt can hinder innovation and efficiency. Addressing it is vital to ensure your solutions remain scalable and maintain a high ROI. By managing technical debt, ISVs can focus on delivering value-driven services that align with market demands.

Elevate your AppExchange presence by continuously optimizing your listing and staying aligned with customer needs.

You can read it here: https://sfdc.blog/YgPIi

Source from salesforceben(dot)com

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