Get ready to start developing with the many new features across the Marketing Cloud platform available in the Summer ’23 release …
Here are highlights from article Explore the Summer ’23 Marketing Cloud Release for Developers
1. BuildRowSetFromJSON() function:
– New AMPscript function to parse JSON in email messages and landing pages
– Eliminates the need to use other programming languages to parse JSON
2. Journey History Download API:
– Developers can download up to 30 days of Journey Builder history data via REST API
– Data includes journey entry and exit criteria, activity status, and errors
– Allows for troubleshooting, error reconciliation, segmentation, and retargeting campaigns
3. CloudPages custom error content:
– Developers can set custom content for errors on CloudPages
– Provides a better customer experience by directing them to alternative assets in case of errors
4. Loyalty Mobile SDK:
– New SDK for building mobile applications for loyalty programs
– Enables enrollment, profile details, and other native features
– Available for iOS and Android development
5. Einstein Studio Bring-Your-Own AI/ML Model:
– Integration between Data Cloud and Amazon SageMaker
– Developers can design and incorporate their own AI/ML models for lead conversion predictions, case classifications, etc.
– Marketers can personalize touchpoints with customers using these predictions.
You can read it here: https://sfdc.blog/EthxS
Source from developer(dot)salesforce(dot)com