As early as August 23, 2023, X, the company formerly known as Twitter, will discontinue Salesforce’s public API access for the Social Accounts, Contacts and Leads feature …
Here are highlights from article End of Support for Twitter/X from Salesforce – Technical Potpourri from Sudipta Deb
1. Importance of integrating Social Accounts, Contacts, and Leads into Salesforce CRM:
– Bridging the gap between online and offline worlds
– Harnessing the power of social media
– Combining traditional CRM capabilities
2. Advantages of integrating Social Accounts, Contacts, and Leads into Salesforce CRM:
– More profound insights
– More meaningful relationships
– Successful business outcomes in the modern marketplace
3. The role of Social Accounts, Contacts, and Leads in Salesforce CRM:
– Enhancing customer engagement
– Enabling personalized interactions
– Improving customer satisfaction
4. How the integration of Social Accounts, Contacts, and Leads works in Salesforce CRM:
– Capturing social media interactions and activities
– Consolidating social data with CRM data
– Providing a comprehensive view of customers and prospects
5. The future of integrating Social Accounts, Contacts, and Leads into Salesforce CRM:
– Continued importance in the digital age
– Further advancements in social media integration
– Enhanced customer insights for better decision-making.
You can read it here: https://sfdc.blog/kpmWi
Source from sudipta-deb(dot)in