Salesforce

  • How to Architect Secure Apex in Salesforce | Salesforce Ben

    Here’s the hidden issue with Salesforce that no one tells non-tech managers—Apex security vulnerabilities. 1. Current Issue – Salesforce developers regularly use Apex for backend logic. – Security vulnerabilities in Apex can lead to data breaches. 2. Key Areas for Salesforce Professionals – Input Validation: Ensuring clean data entry points. – SOQL Injection: Avoiding unchecked…

  • Turn Your Data Into Custom AI Models With Einstein Studio – Salesforce Admins

    Discover the power of custom AI models transforming Salesforce applications. 1. Current Trend – The surge in custom AI models is revolutionizing the personalization of user experiences. – Salesforce is integrating AI to enhance data-driven decision-making. 2. Salesforce Insights – Custom AI models allow for tailored solutions that cater to specific business needs. – Leveraging…

  • 14 Ways to Use Salesforce Mapping and Routing | Salesforce Ben

    Here’s a surprising way Salesforce Mapping is transforming customer engagement strategies. 1. Increasing Sales Efficiency – Salesforce mapping tools enhance route optimization. – Reduce travel time, leading to more customer visits. 2. Improved Customer Experience – Visualize data geographically for personalized interactions. – Tailor engagements based on customer location insights. 3. Enhanced Field Service Management…

  • Best Salesforce Security Practices for Admins in 2025 – Cybersecurity Experts Weigh In | Salesforce Ben

    Here’s a critical issue many Salesforce admins overlook: the evolving landscape of security threats. 1. Increasing Security Threats – Cybersecurity threats continue to rise, with more sophisticated attacks targeting Salesforce systems. – More organizations are emphasizing the importance of regular security audits. 2. Key Security Practices – Implement multi-factor authentication (MFA) to add an extra…

  • How To Release More Securely in Salesforce (Without Relying on Rollbacks) | Salesforce Ben

    The traditional reliance on rollbacks in Salesforce releases might be more of a hindrance than a help. 1. Current Trend – More Salesforce organizations are recognizing the limitations of relying on rollbacks during release processes. – This trend calls for a more proactive approach to ensure secure and efficient releases. 2. Key Insights – Rollbacks…

  • Why Are Salesforce Admins Lagging Behind Developers in AI Adoption? | Salesforce Ben

    The untapped potential of AI in Salesforce is leaving some admins behind. 1. Current Industry Trend – AI adoption is transforming the way businesses operate, and Salesforce is no exception. – Developers are embracing these AI tools faster, leaving admins playing catch-up. 2. Key Insights for Salesforce Professionals – Developers leverage AI to streamline processes…

  • Securing Salesforce Integrations with Heroku AppLink

    The often-overlooked secret to Salesforce integrations is about to transform your approach to security. 1. Current Trend – Organizations increasingly rely on integrations to boost Salesforce capabilities. – Security concerns now take center stage as integrations expand functionalities. 2. Salesforce-Specific Insights – Heroku AppLink offers an effective way to secure Salesforce integrations. – It enhances…

  • Auto-Generate Agent Test Cases from Agentforce Data Libraries

    The secret to boosting Salesforce efficiency lies in automation. 1. Trend: Automation in Salesforce is reshaping how we approach testing. – Auto-generating test cases can save significant time and resources. – The trend points to integrating intelligent automation across platforms. 2. Insight: Salesforce’s integration of automated testing with AgentForce data libraries. – Enables rapid test…

  • How Admins Can Embrace the AI Shift – Salesforce Admins

    The AI revolution is here, and Salesforce professionals must adapt quickly to stay ahead. 1. Industry Shift – AI technologies are reshaping how businesses operate, demanding new skills from Salesforce experts. – Staying current on these technologies is essential as they become integral to Salesforce platforms. 2. Salesforce-Specific Insights – AI integration within Salesforce is…

  • The 5 Skills Salesforce Architects Feel Most (and Least) Confident In | Salesforce Ben

    You might be surprised to learn which skills Salesforce Architects feel most confident in and which ones they don’t. 1. Growing Trend – The demand for Salesforce Architects is on the rise, with skills confidence varying significantly across different areas. – This variation is crucial for professionals aiming to maintain a competitive edge. 2. High…