Use the Einstein Studio AI models to power any sales, service, marketing, commerce, and other applications in Salesforce …
Here are highlights from article Bring Your Own AI Models to Data Cloud
1. Introduction to Einstein Studio and BYOM:
– Einstein Studio is a user-friendly platform for creating and using AI in Salesforce.
– Bring Your Own Model (BYOM) capability allows users to connect external AI models to Salesforce.
2. Benefits of BYOM:
– Access to curated and real-time data from Data Cloud in SageMaker.
– Eliminates the need for ETL jobs and reduces overhead.
– Enables quick model building and consumption of predictions for business process optimization.
– Supports real-time, streaming, and batch data ingestion.
3. Use Cases:
– Retail: Predicting customer likelihood to buy outfits and delivering personalized product recommendations.
– Travel: Predicting customer travel preferences and generating personalized recommendations.
– Automotive: Predicting maintenance needs and detecting fraudulent claims.
4. Application Workflow:
– Python connector gives SageMaker secure access to Salesforce Data Cloud objects.
– Data exploration, preparation, and feature engineering tasks are performed.
– AI models are developed and connected to Salesforce for use in workflows.
5. Integration with Salesforce Flow:
– Flow enables AI-driven decision-making based on real-time data updates.
– SageMaker models and predictions can be seamlessly used in Salesforce Flow.
You can read it here: https://sfdc.blog/AOBro
Source from developer(dot)salesforce(dot)com