Here’s a secret solution for sending SMS from Salesforce without Marketing Cloud.
1. Current Trend
– Many organizations are seeking cost-effective ways to communicate directly with customers.
– SMS remains a powerful channel due to its immediate reach and high engagement rates.
2. Salesforce-Specific Insight
– Salesforce offers several native and third-party solutions to facilitate SMS sending.
– Leveraging these can bypass the need for the more costly Marketing Cloud Engagement.
3. Implications for Salesforce Professionals
– Professionals need to be aware of API integrations and AppExchange apps that can support SMS functionality.
– Understanding system limits and the importance of data management is crucial.
4. Actionable Advice
– Explore options like Salesforce Process Builder, Flow, or third-party apps for sending SMS.
– Ensure compliance with data protection regulations by managing opt-in and opt-out processes effectively.
Consider integrating SMS solutions that align with your CRM strategy to enhance communication efficiency.
You can read it here: https://sfdc.blog/kzChp
Source from salesforceben(dot)com