Build Better Account Hierarchies: Spot Upsell Opportunities and Prevent False Churn | Salesforce Ben

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Here’s the hidden challenge with Salesforce account hierarchies that could be costing you more than you think.

1. Current Issue: Account Hierarchies
– Many organizations struggle to create effective account hierarchies.
– Poor hierarchies can lead to missed upsell opportunities and false churn signals.

2. Impact on Salesforce Professionals
– Accurate data crucial for decision-making can be skewed by improper hierarchies.
– The complexity of managing these structures can pose significant challenges.

3. Key Considerations for Architects
– Assess the existing hierarchy structure to identify gaps or inefficiencies.
– Align your hierarchies with business strategies to support accurate insights.

4. Recommended Practices
– Regularly review and update account hierarchies in line with business changes.
– Utilize Salesforce tools to automate hierarchy management and minimize errors.
– Implement training sessions to ensure the use of best practices across teams.

5. Technical Debt Management
– Address technical debt by cleaning outdated or redundant hierarchy data.
– Regular maintenance can prevent data issues and ensure ROI efficiency.

Stay proactive in managing your Salesforce hierarchies to enhance efficiency and drive business growth.

You can read it here: https://sfdc.blog/baoga

Source from salesforceben(dot)com

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