Share this article…IBM’s “State of Salesforce” report is back, and perfectly timed to provide an extra layer of context for all the exciting Dreamforce news coming out this week. The report, which has been running since 2011, is the largest of its kind, providing valuable… Read More …
Here are highlights from article 5 Insights from the “State of Salesforce” 2023-24 Report | Salesforce Ben
Insight 1: Shape the Future of Generative AI
– 75% of CEOs believe competitive advantage will depend on the most advanced generative AI.
– 50% of CEOs are integrating generative AI into products and services.
– 43% are using generative AI for strategic decisions.
– Generative AI sales budgets expected to triple by 2025.
– Marketing and service budgets expected to more than double.
Insight 2: Pioneers vs. Pensive Companies
– Pioneers are experimenting with AI to increase profitability and free up employees for higher value tasks.
– Pioneers are expanding the potential use of generative AI across customer service, sales, and marketing.
– Pensive companies focus on cautious internal use cases.
– Cautiousness may be due to the “Trust Gap” in AI identified by Salesforce.
Insight 3: Continuous Change and Value Extraction
– Leaders in Salesforce see 40% higher revenue per license.
– Continuous change allows for the expansion of platform usage.
– Leaders find new methods to extract more value from Salesforce.
Insight 4: Embrace Digital Transformation
– Digital transformation is crucial for success in the Salesforce ecosystem.
– Pioneers are ahead in completing their digital transformation.
– Pensive companies still need to fully embrace digital transformation.
Insight 5: Salesforce as a Platform
– Salesforce is becoming more than a CRM platform.
– Pioneers are utilizing Salesforce for various business functions.
– Salesforce can be used for customer service, sales, marketing, and more.
– Pensive companies have yet to fully explore the potential of Salesforce as a platform.
You can read it here: https://go.alexandreruiz.com/salesforcecontent/5-insights-from-the-state-of-salesforce-2023-24-report
Source from salesforceben(dot)com