A comprehensive glossary of acronyms to help users understand key terminology and navigate the Salesforce platform …
Here are highlights from article 270+ Salesforce Acronyms Explained | Salesforce Ben
1. ABM (Account-Based Marketing)
– Focuses on targeting specific personas in an organization
– Personalizes messaging based on different motivations and pain points
– Complex strategy for long B2B sales cycles
2. AMPSEA (Allow Multiple Prospects with Same Email Address)
– Feature in Pardot that allows multiple prospects with the same email address
– Uses CRM ID as the unique identifier instead of email address
– Enables marketing to multiple individuals as separate entities
3. B2B MA (B2B Marketing Analytics)
– Pardot add-on product for B2B marketers
– Packages Pardot data for visualization and exploration in Tableau CRM platform
– Designed for non-technical marketers with pre-built dashboards and datasets
4. BU (Pardot/Marketing Cloud Business Unit)
– Separate databases within a single Pardot account
– Used to partition prospects, campaigns, and assets
– Commonly used in enterprise organizations serving multiple geographies
5. CA360 (Customer Audiences 360)
– Retired name of Salesforce’s CDP offering, now Data Cloud
– Allows for comprehensive customer data management and analysis
(Note: The article does not mention a 5th key area)
You can read it here: https://sfdc.blog/VhSdh
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